Managing multiple loyalty programs can be troublesome. You have to coordinate various loyalty points scattered across multiple brands.The challenge was to create one loyalty system to rule them all.
Blockchain is a smart way to unify loyalty points while reducing costs and fraud rate. We built a blockchain solution that allows a customer to store all their points in a single wallet.
Thanks to this we gain 1 universal token, which standardizes these points. The user can spend them at each of the participants of the loyalty program.
The user collects points as before: buying coffee, air ticket, flowers or any other product from the partners. We replace those points with a crypto value passed to our blockchain.
The whole project is based on Hyperledger blockchain instance, hosted privately on a secure server. We selected this technology due to the number of expected transactions – Hyperledger can process several hundred transactions per second.